Consumer Knowledge

Brick has a Solid Reputation


We really enjoy reading the articles that come from Recently Sam Rashkin wrote an article, “Consumer Information is King” in which he discusses how homebuyers are becoming more informed about home design features. Soon they will expect comprehensive stats and details related to the home purchase Rashkin describes that prior to viewing the car in person, an individual may have complete details about the performance, cost, durability, value, and sales [promotions]. The homebuilding industry at large has more work to do to fully disclose the information buyers may begin to require and command.

We know this can be scary because information is power and when negotiations are concerned, power is money. The good news for builders who choose to build with brick is they have the upper hand without having to lift one. Brick takes the lead when it comes to scoring top marks for the main shopping points of the consumer.



PERFORMANCE:  Brick can last up to 100 years. Enough said. Read more here.


COST:  Brick will save you money while you live in the home and even when it’s time to sell. Brick is a tremendous insulator. Brick is slow to lose or absorb heat – which means your air conditioner or heater won’t have to work as hard to keep your home temperature comfortable. Read here for more.

Many cladding choices on the market require some sort of ongoing maintenance, which means you have to spend your hard-earned money on painting or repairing siding instead of a much deserved vacation. Brick, on the other hand, is virtually maintenance free. The brick advantages makes for a lower cost of ownership and resell costs than most cladding products. Read more here.

According to the Brick Industry Association, the day you buy your brick home, the total cost should be in this range: 6 to 7% more than vinyl; 3 to 4% more than fiber cement; or 10 to 19% less than stone - for a home in the $250,000, 2,500 square foot range. Read more here.


DURABILITY:  Brick stands up to fire far better than vinyl or fiber cement. Brick also stands up to flying debris in high winds.


SALES:  Brick rarely goes on sale, in fact, the value of brick causes the opposite effect. The use of brick on your project can increase the project value by 9.52% compared to those homes with vinyl, for example. Read more here.


VALUE:  We know that value is in the eye of the beholder and may be subjective. If you take into account the high marks on performance, cost, durability, and sales; we believe brick is a tremendous value.


Want to talk more about the value of brick or learn more about how Triangle Brick packs more innovation and value into each brick? Reach out to your local sales representative so they can outline how brick may work for your upcoming project.